According to Sony Interactive Entertainment vice president of marketing John Koller, PlayStation VR is a technology that “needs to be lived to be believed.”
And that’s why—starting in June—Sony will be rolling out over 500,000 in-store demos across retailers. Speaking at a GameStop investors meeting last week, Koller said “experiential marketing” will be a large part of PlayStation VR’s marketing.
“Trial drives the conversion to purchase,” Koller said. “We’ll have a fantastic technology, but you need to get your hands on it.”
Fortune reported GameStop will be a “key launch partner” for Sony. The retailer will have a “significant” amount of stores with “dedicated PlayStation VR demo stations.”